Milano · Fashion Retail Innovation

Fashion Retail Innovation.

La Moda. L'Innovazione. 45.4642° N · 9.1900° E
Milano, Italia
About FRI

We analyse & create new formats for fashion retail.

Fashion Retail Innovation SRLS is a Milan-based company at the intersection of fashion, technology, and commerce. We identify white spaces in how consumers experience clothing — and we build the formats, tools, and brands to fill them.

Our work spans from proprietary menswear brands to digital-first Made-to-Measure platforms. Driven by a deep understanding of how modern people want to dress, discover, and buy.

Our platforms in development.

Two digital products built for the future of menswear
Misoora – Made to Measure App
01 — Made to Measure · Web App · 2025
Misoora

Bespoke tailoring, reimagined for the digital age. Premium fabrics — including Loro Piana — configured online. A perfect fit, delivered anywhere. No appointment needed.

Request early access →
02 — Stylist
Stylist – AI Personal Styling example 1 Stylist – AI Personal Styling example 2
AI Stylist · Personal Styling · Live
Stylist

Your personal AI stylist. Colours, fit, specific pieces — with links and prices.

Get your profile →

What we do.

01 Retail Format Analysis
02 New Retail Concepts
03 Strategic Consulting
Milano
La Capitale della Moda

Milano. Our home.

Milan is not just where we are based — it is part of what we build. The city's tradition of craftsmanship, its design culture, and its international ambition shape every decision we make.

Let's talk.

WhatsApp

We work with brands, retailers, and investors who are serious about the future of fashion. We respond within 48 hours.

CompanyFashion Retail Innovation SRLS
AddressVia Andrea Mantegna 6
20154 Milano (MI), Italy